I think you should have a laugh, at my expense. I want to tell you a story. Now that you have seen my Mega redemption pictures you know I color my hair(I know shocker!)My natural color these days is a dirty blonde(emphasis on dirty) and gray!(I know don't tell anyone!)Anyways, my mom used to be a hairdresser, and so when I started coloring my hair she said,"Don't buy the really cheap colors, and once you find one that works DON'T SWITCH BRANDS!" Well, that advice worked until the first time I found a box of color at $3.99! My regular brand goes as low as $8.99, but not often! So, I thought I'd be frugal and save some dollars! :) The result???? Greyish pink hair! YIKES! Well, I wasn't going to do that again, right? Wrong! Fast forward a year and suddenly....you guessed it, more on sale hair color, only this time it is the same company, just a different type of color..it only takes 10 minutes. Okay, so maybe I am frugal and a tad impatient at times??(really working on that second one...wish I could hurry up and get patient!) This time my hair is a very sad shade of brownish orange(I know what was I thinking??). Well, this has happened more times than I care to confess here, so suffice it to say I got lots at the Mega in hopes I wouldn't be tempted to buy on sale hair color because I was out of mine. When is saving money not a good idea? For me...it's on my hair color. What is it for you?